The Future of Search Arbitrage & Why RSoC is Shaking Things Up
March 31, 2025
Recently, the most frequently discussed questions in the affiliate marketing & search arbitrage industry are: Is Google AFD ending? What is Google RSoC, and how do I obtain RSoC Feeds?
Before diving into these questions, let’s revisit what search arbitrage is and Google’s search monetization products.
01 What is Search Arbitrage?
01 What is Search Arbitrage?
- For readers unfamiliar with search arbitrage, please refer to our previous article.
- Search arbitrage is a traffic arbitrage method that involves purchasing traffic from social media, native ads, display ads, or search ads, then selling search ad placements to profit from the price difference.
Read the complete article through LinkedIn: https://lnkd.in/gA7RG2CF
02 Google's Search Monetization Products
1. Legacy AdSense for Search (Old Version of Adsense for Search)
- Overview: Google’s earliest search ad monetization product, allowing website owners to display Google search ads on their site’s search results pages and earn revenue shares.
- Features
- Early-stage Google search partnership model, primarily targeting desktop users.
- Simple monetization model with limited functionality.
- Now replaced by the newer AFS for Partners.
2. AFS for Partners (AFSP): Upgraded Version of Legacy AdSense for Search
- Overview: An upgraded AFS version designed for large-scale search partners, offering more flexible integration with Google search ads.
- Features
- Deep integration with Google search ads via API.
- Richer ad formats and optimized user experience.
- Targets high-traffic search partners with better revenue-sharing ratios compared to the legacy AFS.
- Primarily designed for desktop monetization but also supports mobile. Desktop monetization delivers higher revenue share.
3. Online AFS Agreement Mobile
- Overview: A mobile-optimized version of AFS for mobile websites and apps.
- Features
- Ad formats optimized for mobile to enhance monetization.
- Compliant with Google’s mobile advertising policies.
- Suitable for app searches and mobile websites.
- Although primarily intended for Mobile, it also supports Desktop monetization. This is the type of RSoC Feed currently offered by most RSoC Feed Providers.
4. AFD (AdSense for Domains)
- Overview: A Google advertising solution for monetizing parked domains, allowing domain owners to display search ads on undeveloped domains.
- Features
- Targets direct navigation traffic (e.g., users typing “example.com” into their browser when the domain has no active website) and acquired referral traffic.
- Generates revenue through Google ads.
- New user registration was closed in 2013, but legacy partners (e.g., SYSTEM1, SEDO, TONIC, DomainActive, Ads.com/BODIS) with AFD re-selling permissions continue to operate.
5. GHS (Google Hosted Search)
- Overview: A hosted search solution provided by Google, primarily referring to Google Custom Search Engine (CSE), which allows website owners to integrate Google search functionality and monetize via ads.
- Features
- Ideal for website owners who want to offer Google search functionality while earning ad revenue.
- Search results are hosted by Google, eliminating the need for the site owner to build a search engine.
- Monetization is similar to AFS but relies on Google’s servers for search hosting.
6. AFS Type-in / GHS Type-in
- Overview: Monetizes direct navigation traffic, where users type keywords directly into their browser’s address bar, directing traffic to Google’s search results pages (SERPs) with ads.
- Features
- Targets browser partners, ISPs, and large traffic vendors.
- Direct navigation traffic typically has high conversion rates, making it highly valuable for monetization.
The AFS RSoC Feed discussed in this article is primarily related to two Google search monetization products: AFS for Partners (AFSP — the upgraded version of Legacy AdSense for Search) and Online AFS Agreement Mobile.
As mentioned earlier, both products enable monetization on both desktop and mobile devices. However, AFS for Partners offers a relatively higher revenue share for desktop monetization compared to mobile.
While these Google search monetization products were launched years ago, their promotion in mature market forms is relatively recent. AFD, a product that has existed for over a decade, remains more established.
- AFS for Partners’ RSoC has been promoted for approximately 3 years.
- Online AFS Agreement Mobile’s RSoC has been promoted for about 1.5 years.
03 As One Wanes, the Other Waxes
RSoC has rapidly gained significant attention in the search arbitrage industry primarily due to Google Ads’ major policy adjustments on parked domains.
Google Ads' Policy Updates on Parked Domains
Figure 1.1: Early September 2024 – Google Ads’ announcement on policy for Parked Domain
Subject: Content Suitability Changes for Parked Domains in Google Ads
Key Updates:
- Effective October 2024: New Google Ads accounts are automatically opted out of serving ads on Parked Domains for Search and PMax campaigns.
- Action Required: Advertisers must manually opt in via Content Suitability settings if they want ads to appear on Parked Domains.
Figure 1.2: Late February 2025- Google Ads’ announcement on policy for Parked Domain
Subject: Changes to Parked Domains in Google Ads
Key Updates:
- Starting March 19, 2025: All existing Google Ads accounts will be automatically opted out of serving ads on Parked Domains.
- Action Required: Advertisers must manually opt in via Content Suitability settings if they want ads to appear on Parked Domains.
Figure 1.3: Mid-March 2025- Google Ads’ announcement on policy for Parked Domain
Subject: Changes to Parked Domains in Google Ads Key Updates:
- Starting April 14, 2025: All existing Google Ads accounts will be automatically opted out of serving ads on Parked Domains.
- Action Required: Advertisers must manually opt in via Content Suitability settings if they want ads to appear on Parked Domains.
This illustrates that opting out of serving ads on Parked Domains will be on a month-by-month basis.
The announcements shown in Figures 1.1 and 1.2 were released ahead of the AWE 2024 Budapest and AWD 2025 Dubai events, respectively. Whether intentional or coincidental, both announcements caused significant panic and speculation within the search arbitrage industry, particularly the policy update in Figure 1.2.
When the first announcement was issued, the general consensus was that the Google Ads policy change only targeted new Google Ads accounts, thereby reducing new AFD budgets without impacting the broader AFD ecosystem. At the time, there were claims online that AFD was seen by Google as a “cancer”—something that would slowly die out but not immediately.
Back then, major AFD Feed Providers had likely already begun preparing for the productization of RSoC Feeds, though without much urgency.
However, the second announcement, which applied to all existing Google Ads accounts, sparked immediate claims that “AFD is doomed.” Both AFD Feed Providers and existing RSoC Feed Providers became highly active, urging affiliates to submit RSoC Feed applications, pre-register, and join waitlists.
Amid this uncertainty, the prevailing view is:
- Google AFD will likely end by the end of this year, with its monetization performance and Revenue Per Click (RPC) deteriorating gradually in the coming months.
- Feed Providers are accelerating the launch of their RSoC Feed products to adapt this change proactively.
As for AFD’s definitive fate, two critical questions remain—questions Google Ads will likely never address transparently:
- How many advertisers will manually opt back into parked domains via Content Suitability settings?
- How many months will the policy adjustments, effective March 19, 2025, persist?
This is the reality of Google Ads: for both advertisers and search arbitrage affiliates, its workings remain inscrutable.
Yet Google Ads’ motivations for these changes are clear:
- Enhance transparency and traffic quality for search ad monetization products.
- Improve user experience.
- Restore advertiser confidence and trust in Google Ads.
04 What is Google RSoC Feed?
Related Search on Content (RSoC) is a Google-developed feature that embeds related search keywords within content pages to improve user experience. These keywords typically appear at the beginning or within the body of articles, or next to the body of article, allowing users to discover relevant information easily, thereby increasing page engagement and initiating search queries.
4.1 Usual User Flow within RSoC
Social/Native/Display Ad->Content Page with Related Search Keyword Block->SERP->Advertiser’s Offer Page
4.2 Differences and Relationship Between AFS and RSoC
The article begins by outlining Google’s various search monetization products. AFS (AdSense for Search) is one such product, with AFS-Type In and AFS-RSoC serving as its two primary monetization formats and pathways.
Conventional Google searches originate from user-initiated queries via search bars or direct navigation inputs (Type In Navigation Traffic). However, such search behaviors and volumes are inherently limited. To address this, Google sought answers to two critical questions:
- How can it initiate more effective search intent/behaviors from its users?
- How can it more efficiently utilize advertisers’ budgets?
The goal was trifold:
- Meet user needs.
- Fulfill advertiser demands.
- Maximize Google’s commercial revenue.
The Solution:
When users browse content, do they naturally develop search intent? To capitalize on this potential, Google launched the AFS-RSoC product to monetize such traffic. From this point onward, the term AFS in this article specifically refers to AFS-RSoC, and no further distinction will be made between the two.
When users browse content, do they naturally develop search intent? To capitalize on this potential, Google launched the AFS-RSoC product to monetize such traffic. From this point onward, the term AFS in this article specifically refers to AFS-RSoC, and no further distinction will be made between the two.
Implications for the Search Arbitrage Industry
This underscores that as long as traffic quality remains high and compliant with policies, the search arbitrage industry will persist:
- Google’s Search Partner Network (AFS, AFSP, GHS, etc.) still plays a major role in expanding ad distribution beyond Google.com.
- Large publishers, Domain Parking companies, and traffic arbitrageurs bring billions of additional searches which are crucial to Google and contribute to Google’s ad revenue.
- Emerging Traffic Sources continue to create fresh arbitrage opportunities.
- Social media traffic (e.g., TikTok).
- New native ad platforms.
- Mobile-first traffic.
- AI-powered Search and Emerging Search Engines
- Introduce new monetization avenues for search arbitrage models.
4.3 Advantages of RSoC
Enhanced User Experience
Unlike parked domains, RSoC pages provide valuable content that users engage with before interacting with ads. This improves user satisfaction and retention.
Unlike parked domains, RSoC pages provide valuable content that users engage with before interacting with ads. This improves user satisfaction and retention.
Higher Revenue-Per-Click (RPC)
RSoC’s ability to display highly relevant ads tailored to the content often results in better ad performance and higher RPCs.
RSoC’s ability to display highly relevant ads tailored to the content often results in better ad performance and higher RPCs.
Additional Monetization Options
RSoC pages allow for the integration of affiliate links(such as CJ Affiliate, ShareASale, Amazon Associates, etc.) AdSense ads, and other revenue streams, providing diversified income opportunities.
Sustainability
Aligns with Google’s focus on high-quality content and long-term viability.
4.4 Challenges of RSoC vs. AFD
While RSoC is promising, it comes with its own set of challenges, particularly in tracking and optimization
Revenue Attribution & Tracking Limitation
Tracking RSoC is more challenging compared to AFD providers. Google only offers revenue data for certain parameters such as geography, device, and channel, and does not allow for revenue breakdown by click ID. This restriction makes it difficult to attribute revenue accurately on a per-click basis.
Additionally, there are restrictions on channel names. Each RSoC provider imposes limits on the number of unique channel names that can be used per day.
Google Overriding of Keyword
- RSoC feeds typically offer less control over keywords compared to AFD Feed. Google has the discretion to override keywords in RSoC, frequently conducting experiments that can replace or change the targeted keywords without prior notice.
- This means that even if you have a well-optimized and specific content strategy targeting certain keywords, Google may override those keywords and test new ones, leading to fluctuations in performance.
- With AFD, affiliates typically have more control over keyword terms, allowing for more consistent targeting and better alignment with the content being promoted.
05 RSoC, Where to Apply for
- Conferences
https://affiliateworldconferences.com: Affiliate World Conferences (AWD Dubai, AWE Budapest, AWA Bangkok)
https://www.affiliatesummit.com: Affiliate Summit West-Las Vegas, Affiliate Summit East-New York
- Social Media Platforms and Communities
✅ LinkedIn
✅ Forums & Chats – WhatsApp Group, Telegram Group, LinkedIn Group
✅ Affiliate Networks & Ad Platforms
- Referrals
Get introduced by existing clients with strong reputations.
5.1 Established RSoC Feed Providers
SYSTEM1
- Official Website: https://system1.com
- A dominant force in both AFD and RSoC Feed markets
- Operates a data-driven platform powered by AI and machine learning for real-time traffic optimization.
- Provides granular reporting dashboards with detailed revenue attribution
ExplorAds
- Official Website: https://explorads.media
- Offers Google RSoC, Yahoo, Bing Feed
- In partnership with Visymo Universal Search Group, They are among the first to implement and master RSoC.
- Public Pre-registration/Application Link：https://forms.gle/axzG9nyVB9C4YfmC6
Inuvo
- Official Website: https://inuvo.com
- Renowned for robust data reporting systems and content inventory management.
- Excels in desktop monetization with higher revenue share ratios.
- Leverages AI via its IntentKey Platform to build audience segments for precision targeting.
5.2 Legacy AFD Feed Providers Transitioning to RSoC
In addition to SYSTEM1, which already offers RSoC Feed meanwhile as a Google AFD Feed Provider, the four other Google AFD Feed Providers are now in full swing preparing to open RSoC Feed applications.
They probably have begun closed beta testing of RSoC with a selected few high-quality AFD Feed clients as early as last year.
The policy change on parked domains announced by Google Ads in late February this year has significantly accelerated this transition across all Feed Providers.
However, due to the limited number of AFS accounts and domain quotas, each Feed Provider currently maintains a lengthy waitlist. Priority for onboarding is generally determined by:
- Tenure of partnership
- Business scale
- Traffic quality
- Compliance track record
Sedo
- Official Website: https://sedo.com
- Public Pre-registration/Application Link: https://www.google.com/url?q=https://docs.google.com/forms/d/e/1FAIpQLSd0FGZ11LdX0Ngi0KR8gCxXKDEXsoyYTdW4G1lVC_FIjhPI5w/viewform?pli%3D1&sa=D&source=docs&ust=1740405311950946&usg=AOvVaw2uEniDiY-XK1-xJBnKCS7v
TONIC.
- Official Website: https://www.tonic.com
- Public Pre-registration/Application Link:https://tonic.com/go/RSoC-application
DomainActive
- Official Website: https://www.domainactive.com
Ads.com
- Official Website: ads.com
- Public Pre-registration/Application Link: https://form.jotform.com/250613424583151
5.3 Emerging RSoC Feed Providers
BeesAds
- Official Website: https://beesads.com
- Offers RSoC Feeds and content arbitrage solutions.
Pubplus
- Official Website: https://www.pubplus.com
- Offers RSoC Feeds and content arbitrage solutions.
AdMedia
- Official Website: https://admedia.com
𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗲𝗿 𝗥𝗼𝗰𝗸𝗲𝘁
- Official Website: https://maximizer.io
- Public Pre-registration/Application Link: https://maximizer.io/#register
Predicto
- Official Website: https://predicto.ai
- Public Pre-registration/Application Link: https://new-client-form.predicto.ai
5.4 Applying via Google GCPP Partner
For example, the below 2 GCPP (Google Certified Publishing Partners ) Partner
Affinity
- Official Website: https://www.affinity.com
Create RSoC-compliant domains and websites, and submit to Affinity for approval
Inmobi
Official Website: https://www.inmobi.com
5.5 In-house AFS
Google's Official Criteria
According to the official AdSense for Search policy, applying for AFS needs to fulfill:
- Domain Age: Must be registered with AdSense and under operation for at least 6 months.
- Content Compliance: No copyright violations, fake content, or policy breaches.
- Search Framework: Legitimate search functionality (e.g., integrated search bar).
Industry-Tested Hidden Standards
While Google AFS does not explicitly mandate specific traffic thresholds, content quality and user experience are critical factors in its review process.
Key Requirements
- Original, High-Quality Content
- Must be original and meet Google’s quality standards.
- Policy Compliance:
- Adherence to Google’s policies and guidelines.
Common Policy Violations
- Publishing obscene, violent, or offensive content.
- Hosting malware, viruses, or unsafe links.
- Infringing on copyrights, trademarks, or other intellectual property.
- Distributing false or misleading content.
User Experience & Navigation Standards
- Responsive Design: Optimized for all devices.
- Intuitive Navigation: Clear site structure and menus.
- Fast Page Loading Speed: Minimize delays.
- Transparent Policies:
- Clearly displayed privacy policy.
- Visible contact information.
Settlement ratio, Payment Term & Minimum Payout Threshold
Revenue Share Ratio
Google AFS has been clear on revenue share ratio for In-house AFS account
“By placing AdSense for Search (AFS) on your site, you’ll generate earnings from ad clicks made by users on the search results pages. When users perform searches on your site, but choose not to click on the ads on the search results pages, you don’t receive any earnings. For AFS, publishers receive 51% of the revenue recognised by Google.” （Source: https://support.google.com/adsense/answer/35873?hl=en)
Payment Term & Minimum Payout Threshold
Note
- Unreached thresholds will accumulate to the next month.
- Balances can be retained for up to 12 months.
06 Domain, Rev-Share & Payment Term
Rev-Share Ratios
- 80:20: Affiliate retains 80%, Feed Provider takes 20%.
- 85:15: Affiliate retains 85%, Feed Provider takes 15%.
- 90:10 or 95:5: Common only for high-volume partners.
Payment Terms
- Net 15: Payment 15 days after the end of the month.
- Net 30: Payment 30 days after the end of the month.
- Net 45: Payment 45 days after the end of the month.
- Net 60: Payment 60 days after the end of the month.
Domain Types
- Dedicated Domain: Exclusively assigned to one affiliate.
- Shared Domain: Used by multiple affiliates simultaneously.
Payment terms and revenue share ratios vary across feed providers; the above serves as a general reference.
Additionally, revenue attribution for RSoC Feeds may differ from AFD Feeds. For example, some Feed Providers report 100% of gross revenue to the dashboard, requiring affiliates to manually calculate their net earnings based on the agreed rev-share ratio.
07 Traffic Source
Based on insights gathered from current engagements with Feed Providerss, affiliates discussions, and relevant communities:
RSoC imposes significantly stricter requirements on traffic quality. Feed Providers consistently emphasize traffic quality and compliance with policies.
Currently, most providers only accept traffic from:
- Meta (Facebook)
- TikTok (excluding Pangle placements)
- Google Display Network (GDN)
Some even restrict approvals to Facebook-only traffic.
In the aspect of compliance, certain Feed Providers require authorized access to ad accounts and ad libraries for purposes of compliance review. This stringent approach is understandable given:
- Pressure from Google and advertisers to maintain platform integrity.
- The industry’s collective push for sustainable, ethical growth.
As Feed Providers gain deeper insights into traffic source performance and quality, they may gradually expand approved sources. For example:
- Sedo’s RSoC recently announced approval for TikTok (non-Pangle), Taboola, Outbrain, X (Twitter), and Snapchat.
Furthermore, Ads.com‘s RSoC has demonstrated rapid responsiveness and technological iteration, even adding Baidu MediaGo and NewsBreak to its approved list of native traffic sources
08 Traffic Quality/Traffic Health
Pay close attention to Invalid Traffic (IVT) and Spam Rates.
Invalid Traffic and Spam Rates impacts Google’s revenue and payment policy and may result in account suspension.
Although Google AFS has not explicitly outlined a direct causal relationship between traffic spam rates and search monetization performance, empirical observations reveal:
- Reducing click spam and impression spam, and maintaining them at low levels, improves a website’s health. This typically enhances the overall effectiveness of search monetization.
- Anything over 20% click spam is viewed as “moderately unhealthy”, so it’s advisable to keep it below 15%.
09 Compliance
Unlike AFD, which allows unlimited domain registrations, Google’s AFS accounts and their associated domains are strictly limited in quantity. Because the number of websites is finite, advertisers can easily escalate issues or file direct complaints with Google, holding website owners accountable for all marketing activities.
This partially explains why RSoC Feed Providers prioritize compliance to such an extraordinary degree.
Core Principles
- User Experience Clarity: The entire flow (ad → RSoC landing page → SERP) must transparently fulfill the ad’s promise. Avoid misleading, non-relevant, or unrealistic claims.
- Content Alignment: The article must deliver exactly what the referring ad promises. Do not promote anything not explicitly covered in the article.
Ad Creatives Restrictions
1、Prohibited Claims
- No prices, discounts, salaries, or guarantees (e.g., “$60k/year,” “50% off”).
- No medical cures, health miracles, or unrealistic outcomes (e.g., “Lose weight overnight”).
- No free offers unless the article provides them without conditions.
- No urgency (e.g., “Act now”) or absolutes (e.g., “guaranteed,” “everyone”).
Ad can not promise a 35% off discount
Ad can not offer a free repair service from the government
2、Language & Tone
- Avoid personalization (e.g., “our service,” “join us”).
- Use tentative terms (e.g., “might,” “average prices around”).
- Ensure consistency across ad creative/copywriting/content page/search terms.
3、Visuals
- Images must align with ad text (e.g., no unrelated visuals like bananas for arthritis articles).
- Avoid fake buttons, videos, or clickbait imagery (e.g., scare tactics).
Ad image includes several pictures of women where text is for window replacement
Ad image appears to be a video but will simply generate a click
Landing Page Requirements
- Content Ratio: Maintain a 60/40 ratio of content to keyword blocks (Keyword Block).
- Branding: Clearly display the domain name; avoid impersonating other brands.
- No Promotions: Focus on informative content, not promotional sales.
- Avoid:
- “Read More” buttons to expand content.
- Excessive ads or unrelated links.
- Sticky ads or formats blending ads/content.
Call-to-Action (CTA) Guidelines
- Approved CTAs: “Learn More,” “Explore More,” “See Options,” “Discover More.”
- Prohibited CTAs: “Apply Now,” “Shop Now,” “See Offers,” “Limited Deals.”
Prohibited Practices
- Misleading Traffic Acquisition
- Do not promise unavailable products/services (e.g., “Free car insurance”).
- Avoid clickbait (e.g., “You won’t believe this!”).
- Content Violations
- Adult themes, alcohol, illegal products, or financial scams.
- Trademark misuse (e.g., implying affiliation with unassociated brands).
Key Takeaway: Ensure transparency, accuracy, and alignment across ads, landing pages, and content. Avoid anything that misleads users or cannot be fulfilled by the article.
10 Best Practices
Not all RSoC Feed Providers allow affiliates to create or edit articles. Out of compliance concern, some provide pre-written articles or AI-generated content, requiring affiliates only to match articles using targeted keyword terms or adtitles.
Sources of Article References
- AdSpy Tools
- In-house Content Inventory of Feed Providers
- Google Search or Advertisers websites/offer page
Content Guidelines
- First Paragraph: Keep it concise and closely aligned with the headline/adtitle/keyword term, as related search keywords typically display after the first paragraph.
- Keyword Integration:
- Preset at least 5 keyword terms
- If fewer than 5 keywords are provided, the system auto-generates recommendations.
- Best practice: Use 5–8 long-tail keywords per article.
Keyword Block Placement Tips
- Visibility: Place keyword blocks in prominent locations like
- Top of the article.
- Sidebar.
- End of content.
- Avoid Misleading Tactics
- Never disguise keyword blocks as body text or non-ad elements.
- Content Depth
- Ensure sufficient high-quality text to improve keyword relevance and ad matching.
Post-Publishing Steps
- Indexing: After publishing, wait 30–60 minutes for Google to index the article. Only then will Related Search Keyword Blocks and ads display properly.
Keyword Testing & Optimization
- Selection: Prioritize long-tail keywords, similar to AFD strategies.
- Relevance: Ensure keywords align closely with article content. Irrelevant keywords risk being overridden by Google, harming performance.
Ad Creative Compliance
- Double check for compliance before launching campaigns
- Best Practices
- Avoid exaggerated claims (e.g., “free,” “guaranteed”).
- Ensure visuals match ad text (e.g., no unrelated images).
In addition, please pay attention to RSoC Reporting and Data Thresholds
- Within the reporting period, data for a specific dimension will only be displayed in reports if the click count for that dimension reaches or exceeds 10. If clicks for a dimension fall below this threshold, Google will either hide the data or present it in an aggregated form (this data may be grouped into “Other” categories) to protect user privacy and ensure data anonymity.
- Hidden or aggregated ad clicks still contribute to revenue but lack granular or breakdown tracking. Please be assured this is normal if you notice such occasions.
11 Sink or Swim? Adapt or Die?
In the media buying and traffic monetization industry, the only constant is change. I often lament entering the industry at what feels like the tail end of an era, yet I’m grateful to see waves of new opportunities surging toward me.
I, too, have doubts: Will the industry’s embrace of RSoC and abandonment of AFD truly lead to significant improvements in Google search arbitrage? Will it inevitably restore advertisers’ confidence and trust in Google Ads?
From the perspective of Google’s major policy shifts, the future of search arbitrage is survival of the fittest:
- Low-quality arbitrage (e.g., clickbait, spam sites, junk traffic) is being phased out.
- Surviving arbitrage models demand higher-quality content, greater user engagement, and more diversified premium traffic sources.
- AI-driven arbitrage and programmatic automation will become critical optimization tools.
For us, AFD remains viable for now. Even if it fades into history by year-end or within six months, it still holds potential until the last click. However, to continue thriving in search arbitrage, adapting to RSoC and embracing its stricter compliance requirements is no longer optional—it’s inevitable.
12 Closing Remarks
Special thanks to all friends and collaborators who contributed to the completion and refinement of this article. Given the limited resources and information available—and the fact that much of Google’s policy details remain non-transparent—we welcome any feedback or corrections regarding inaccuracies. Please feel free to reach out!
Meanwhile, We have just created a LinkedIn and Telegram community
The communities are for
✅ Anything educational, informative on Search Arbitrage/Traffic Arbitrage/ContentArbitrage/
Affiliate Marketing/Digital Marketing/Media Buying
✅ Feed/Feed Provider
Google/Bing/Yahoo/AFS/RSoC/AFD/GHS/BHS/YHS/N2S/AFC
SYSTEM1/SEDO/TONIC/DomainActive/ADS/ExplorAds/Inuvo/ASK/BeesAds/ AdMedia/PubPlus/Predicto/Inmobi/Affinity
✅ Traffic Sources
Meta/Facebook/TikTok/Google/GDN/Taboola/Outbrain/NewsBreak/SmartNews/
MGID/MediaGo/Twitter/Snapchat
✅ Tools
ClickFlare/theOptimizer/Skro/RedTrack/Voluum
🫡 Please follow our policy: ✅ Encourage valuable information exchange ✅ Stay syndicated with industry policy change
✅ Be friendly ❌ No Scam ❌ No irrelevant posts or contents
❌ No promotion for any products/services ✅ Any valuable information on Search Arbitrage/ContentArbitrage/Media Buying
Hope this community will help~ Interested in joining this LinkedIn group? https://lnkd.in/gzksf8TX
Or Interested in joining our telegram community? https://t.me/+fBEs1Hw8whBkYzU1
13 Referenced Documents & Links
Previous Article
https://www.firstbridgedigital.com/blog/affiliate-marketing-media-buy/all-you-need-to-know-about-search-arbitrage/
Educational Articles on what is RSoC
https://clickflare.io/blog/what-is-RSoC-how-does-it-work-ultimate-guide
https://help.clickflare.io/en/integrations/about-RSoC
https://skro.eu/docs/integrations/about-RSoC
google.com official link
Referred pdf document
Inuvo RSoC Startup Guide and Compliance Guidelines.pdf
RSoC Policy Guidelines Pubplus.pdf
RSoC- Compliance Guidelines Updated Jan 2025-AirFind.pdf